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TAMRA BARNEY, VICKI GUNVALSON: Tamballs and Vicki’s “WinesByWives”… A Closer Look… NOT Tamballs OR Vicki’s “Idea”… NO Info Re “CharitableContributions”…

October 28, 2012

After the earlier post today on SH mentioning HoneyBooBoo of the OC, TamballsBarney and Vicki Gunvalson’s brainchild, “WinesByWives”… WBW warrants a closer look.

              “Hey… let’s start a club!  Let’s call it “WinesByWives”… and let’s throw the word “charity” in there!  That “charity” word always sucks in the suckers…”

BOTH Vicki and Tamballs claim that they were just sittin’ around one day drinkin’ wine one day and they put their heads together… and BAM!  WinesByWines was born!

Tamballs from March 14, 2012…

Vicki from May 3, 2012

Not so fast, you two entrepreneurial experts!  That’s not the REAL story!  

“WinesByWives” was the brainchild of online entrepreneur Christopher Gravagna!

From PRWeek “Gravagna tapped LAB Media Group to launch his venture, Wines by Wives Charity Wine Club.”

THIS is what LABMediaGroup did for Vicki and Tamballs Mr. Gravagna’s “WinesByWives”…

Strategy
LAB launched the company and sustained buzz by promoting its celebrity involvement and charity endorsements. Through Wine by Wives, LAB was able “to give fans a product that is curated by these celebs, allowing them to connect with their fans,” says LAB founder Lynn Brodsky.

Tactics
LAB provided media coaching to Real Housewives of Orange County’s Vicki Gunvalson and Tamra Barney throughout the campaign. The agency did outreach and managed charity relations with the brand. The agency worked with the wives pre-launch to strategically tweet during weekly airings of the show and created and managed contests for an evening with the wives.

LAB worked with LA agency Jane Owen PR to organ- ize the March 8 launch party, managing press and celebrity attendance including Ashley Hebert from The Bachelorette and Dana Wilkey from Real Housewives of Beverly Hills.  The agency worked with celebrity and entertainment magazines to ensure on-target placement, including hosting three New York press dinners.

Results
Within a month, Wine By Wives had more than 8,000 participants and 13,000 Facebook “likes.”

The main hook for “WinesByWives” is the CHARITY aspect.  

After noticing that there is NO specific information on the WBY site re how much of the money raked in goes to charity… the site merely states that Tamballs and Vicki have each agreed to give somma their “proceedings” to charity.

That statement is a HUGE change from the information which was on the WBW site in May 2012!

Back in May, the WBW site stated that the charitable contribution consists of 10% of the PROFIT from the MEMBERSHIP fee!   The membership fee at that time was $34.99… 10% of the membership fee would be $3.49!   After various fees, etc. are subtracted from $3.49, Vicki and Tamra were probably sending less than $1 per each membership to each charity.

NOTE:  WinesByWives has changed that statement!  WinesByWives NOW has NO membership fee; nor does WinesByWives state any details re their “charity” aspect, other than the OC’s HoneyBooBoo and Vicki will give some proceeds to charity!

When asked back in April 2012 if Teresa Giudice’s Fabellini would be included in Mr. Gravagna’s WinesByWivesCHARITYWineClub… Vicki said NO WAY!

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13 comments on “TAMRA BARNEY, VICKI GUNVALSON: Tamballs and Vicki’s “WinesByWives”… A Closer Look… NOT Tamballs OR Vicki’s “Idea”… NO Info Re “CharitableContributions”…

    • Okay so if I rob a store let’s say, then I can just tell the PRESS that it was ALL Teresa’s idea & I’ll get some press Oh I get it now, EVERYTHING has 2 do with Teresa….Darn that Housewife get’s around! LOL

  1. “…celebrity attendance by Dana Wilkey…” That’s rich! Dana Wilkey is not really a wife nor a celebrity (except in her own trashy mind). Her ‘Price Is Right” TMI jabber made her seem like a cartoonish wannabe who was more annoying than a gnat. I sure hope she doesn’t return to BH.
    Is anyone surprised that Tam-icki don’t fully disclose their charitable donations from their alleged joint venture? We already know Vicki’s charity: it’s Brokes Ayers (her live-in con man). Tam’s is probably: herself because “charity begins in the home”… I found their concept to be weak. Any person can get great wines for much less money than those two former gal pals expected. Just because they like to drink does not an expert make.

    • I would be more impressed with the attendance by Miss Dana if she was going to donate the cost of those sunglasses or the million dollar lollipop holder she wore on the show! just sayin’

  2. Thats what I thought after SH posted the 1st post about WBW & charity!! Im so sick of these “stars” having businesses & tacking on “some proceeds given to charity” when in REALITY, hardly anything, If any at all, is given! Maybe a tweet to Tamra or Vicki might clear it up…Doubt it!

  3. The satellite office for Vindagra is familiar to me–it’s on Long Island. Weird place for a satellite office. There are SO many excellent vineyards and wineries all the way out east on LI. I wonder why the office isn’t out there. This NY company hooked up with the wives’ people and just slapped their name on it (and isn’t ending up giving proceeds to charity)?? Wonderful!! When they first spoke about it, it sounded like very overpriced wines that they want to hook you into subscribing to monthly. Vicki really needs more money? I thought she was a “successful businesswoman”???

  4. I read the Wines by Wives website when I first heard of it during the most recent season of RHOC and it did not strike me as if I would be drinking wine for charity. I thought the draw was that you send in your wine preferences and Tamballs or Vikki pick out a bottle of wine for you each month. Then Tamballs and Vikki are guests at these charity events and as a member you don’t have to pay for the event or you receive notices of tickets for sale first before the public, and are guaranteed to meet Tamballs or Vikki and have your picture taken with them. The event closest to where I live was in Kentucky and it was a casino night fundraiser. I didn’t think Wine by Wives was going to donate any money, just get people to the event to drink and unload their disposable income. I don’t drink so this company and the fundraisers are not my cup of tea.

    • pj: The hook was very obviously the charity aspect… the creator even named the site “WinesByWivesCHARITY,” as can clearly be seen from his own press release! They stepped back from pushing the “charity” part after SH pointed out how much was actually going to charity. TFC!! SH

  5. Can I pay extra to NOT have these 2 blood sucking wives associated with my wine? Would gladly. 1% or whatever is ri-dic-u-lous. /Kandi Koated voice

  6. Speaking of ugly, nasty women, has anyone else noticed the new website that Heather Dubrow has? It’s full of pics of her, her girly-man and the kids. Makes me really wonder why someone would want their young kids photos all over the place. I always thought RICH, HIGH-CLASS people didn’t do stuff like that…

  7. Wouldn’t be surprised if it’s 1 dollar each. When I first heard about it, I ignored the word charity, don’t even remember hearing that word in the beginning. I just thought of it as a business they started together. Not surprised it wasn’t Tam’s idea. She can be good with the jokes when she’s in a good place but beyond that … Now Vicki can be smart moneywise , at least was , right up until she ummm, “befriended” Crooks . But I sort of assumed it wasn’t their orginal idea.

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